English overview · DE – Wettbewerbsrecht
We advise on advertising and injunction claims. The following guide addresses matters under German law and relevant European rules. Cross-border cases require separate consideration of governing law, jurisdiction and local requirements.
Scope and legal approach
Advertising must be assessed in context and from the target audience’s perspective. Enforcement depends on the conduct, standing and evidence. Undertakings can create lasting obligations.
Four practical examples
These examples illustrate typical issues. They do not describe specific client matters.
Example 1
A campaign claims leadership. Supporting facts require review.
Example 2
A competitor sends a warning. Standing and proposed terms are assessed.
Example 3
Shop prices are unclear. Display and checkout are examined.
Example 4
Advertising continues after an undertaking. Channels and controls are checked.
Assessment and next steps
We first clarify the intended result, the parties involved and the relevant chronology. The documents are assessed alongside the actual course of events. Established facts, disputed assertions and matters requiring further evidence or technical expertise are distinguished. Deadlines and any need for urgent protection are considered at the outset.
Available options are compared by cost, timing, commercial value and evidential risk. Depending on the matter, the appropriate route may involve drafting or revising an agreement, negotiations, administrative proceedings or litigation. Interim measures require their own assessment. Any settlement should specify performance, deadlines, security and implementation, rather than leave the next disagreement unresolved.
Preparing an initial consultation
Please provide a short chronology, complete relevant contracts or decisions, amendments and correspondence. Record known deadlines and when important notices were received. Explain the outcome you need, such as completing a project, reducing exposure, enforcing a claim or defending a demand. We can then agree the scope of work and discuss costs.