English overview · DE – Fotolizenzen 2026: Bildrechte vor Kampagnen und Website-Relaunch prüfen
Archive allocation: 2026-05. Editorially added on 14 November 2026.
A photograph used editorially is not necessarily cleared for advertising. Relaunches and new channels should trigger review of licences against actual use.
Legal framework
Review the licensor, provenance, permitted media, territory, duration and editing. Depicted people and other rights holders may have separate rights. Possessing the file alone does not establish permission. Agency invoices should match both the image and the licensed use.
Practical implementation
An image register should connect files, licence evidence, releases and publication locations. It helps identify required changes after expiry or a complaint. Clearance should precede printing or publication.
Four practical examples
Illustrative scenarios, not reports of actual mandates.
1. An agency photo becomes advertising. The licence is reviewed.
2. Attribution is missing. Terms are examined.
3. People are identifiable. Consent and context are assessed.
4. A licence ends. Uses are inventoried.